There are hundreds of ads network that support finance and enterprises if we consider digital marketing. Many of these ad networks play a significant role in specific fields, such as inventory access, cutting-edge optimization algorithms, and transparent reporting.
The finance business always caters to particular demographics. Their markets and customers deal on platforms like eWallet, online payments, cryptocurrencies, and the stock market. Therefore, these fintech businesses choose to become an advertiser or publishers in the hopes that this strategy can become a game changer for them.
Demographic data plays a vital role in the ad networks that value the financial business. This blog entry has picked some of the best ad networks to expand your financial industry based on market demand, contextual data, and target audiences. Let’s get started!
What Is The Financial Ad Network?
Financial advertisers and publishers use ad networks as a marketplace to target their niche customers and demographics. These ad networks act as connectors, allowing financial marketers to display their adverts on multiple websites and social media platforms. They help web platforms and websites to grow by monetizing ad spaces according to the needs of financial advertisers or publishers.
Ad networks run on specific algorithms because the central perspective of advertisers and publishers is situated online. The primary function of financial ad networks is the web-based service to rapidly deliver adverts to the broader public.
How To Choose A Financial Ad Network To Market Your Product Or Services?
Digital marketing is expanding rapidly; therefore, the demand for web-based advertising is also increasing. As a result, it becomes a daunting task for financial marketers to choose which ad network is suitable for their business success and capable of targeting local demographics relevant to the company’s business.
The following are some considerations when selecting a financial ad network for your product or services.
1. Marketing Strategy
Marketing strategy differs from business to business since their services and products determine it. Some companies target a specific set of audiences, while others are designed to target neutral demographics.
For example, luxury car brands like Rolls Royce have customers that only target millionaires and billionaires. Targeting rich people is a part of their marketing strategy.
In contrast, soft drink brands like Coca-Cola reach a diverse audience. As a result, financial businesses must select an ad network that supports their marketing plan because each ad network has a specialized community of publishers and advertisers.
2. Target Location
Each corporation has its target demographic in numerous locations according to its products and services. For example, clothing brand like Levis sells their couture in multiple parts of the world. As a result, they have a marketing budget for each country where they sell their goods.
One alternative is to deal with any ad network like 7Search PPC to market your business portfolios with the help of various ad formats like display ads, video ads, etc. Ad networks like 7Search PPC will offer your multiple PPC services at a considerably lower rate but will undoubtedly impact your target audience.
Another method for choosing an ad network is to spread your business according to the country’s audience. For example, Suzuki sells most cars in sub-continents like India, Pakistan, and Bangladesh. Therefore, an ad network can significantly influence Suzuki’s advertising of its products in these countries.
3. Metric Methodologies
Before choosing an ad network, financial businesses should consider the best metrics for promotion. Some ad networks smoothly deliver services based on PPC, CPM, and CPA. Let’s elaborate on all of them in brief.
1. CPM: It is Cost Per Mille or Cost Per Thousand, which means paying the cost per 1000 impressions. For instance, if CPM is $10, then the cost of 1000 impressions will be $10.
2. CPA: It is Cost Per Action, which means expense spend on conversions. For instance, you have illustrated 1000 clicks of $100 and achieved 100 conversions. Therefore, your CPA will be $10. The lower CPA always delivers an excellent conversion rate.
3. PPC: It is Pay Per Click, where the cost is based on clicks, not impressions. Furthermore, the PPC service doesn’t require extra cost based on your clicks. For instance, if PPC is $2 for every click, 20 clicks will cost you $40.
Best Financial Businesses Ad Networks
Check out the list of the three best financial ad networks as the best alternatives for various ad formats.
1. 7Search PPC
7Search PPC is a USA-based ad network platform. The different ad formats supported by 7Search PPC primarily target mid-size businesses in the advertising and publishing industry.
7Search PPC has a vast market scale globally, along with partnerships with big industrial giants, including CNBC, Bloomberg, USA Today, etc. 7Search PPC assists you in achieving your marketing goals and developing profitable leads.
7Search PPC supports various ad formats, from conventional to dynamic ads. Display and video ads are the main highlights in this ad network for executing your campaigning goals. It exposes your company’s adverts to target demographics across the globe via mobile, desktop, and personal computers. Your products and services will be featured on the world’s most professional news websites and other streaming platforms.
2. Epom
Epom is considerably one of the best ad network platforms, offering you a 14-day free trial to test the platform. They provide various ad server solutions, incorporating white-label ad servers, RTB bidders, etc., to expand your business multiple times.
Epom allows you to create advanced targeted ad campaigns to reach your target demographics. Furthermore, this ad network supports various advertising formats like display, pop-under, text, and video ads.
Epom’s ad server pricing ranges from $212 per month for the basic plan and $2000 per month for the advanced plan. However, you may alter your plans depending on your preference.
3. Adroll
Adroll is an ad platform that has collected data from hundreds of thousands of companies and billions of purchasers over the last decade. This will eventually help you target the right audience for your products and services. They also offer marketing tactics tailored to your company’s needs. You will experience positive outcomes after implementing these tactics.
AdRoll not only runs ads but also sends automated emails to a specific group to increase traffic to your website. Furthermore, depending on their new promotional technique, they have their USP in addressing the audience after some time.
Final Words
The above list includes top-performing financial ad networks which are currently in demand. Hence, regardless of whatever ad network you use to place your campaign, remember that customization is the key to developing your business through digital marketing.